Fully agree with Matt. A very stark example would be the Ebola virus outbreak – it was hard to contain the virus given (a) the heavy importance locals place on burying the dead (hence getting infected themselves) and (b) their distrust of the biohazard-suited healthcare workers trying to prevent that. But culture ultimately affects how we both perceive and this interact with the world – differing cultures will perceive certain risks to differing extents.
